|
Online video ads preferred to traditional TV advertising |
|
Pre-roll online video advertising is proving to be the most accepted form of advertising rivaling the hegemony of TV as the consumer’s most preferred advertising format.
In the most comprehensive study yet into the perceptions of online video advertising almost twice as many viewers are likely to be ‘extremely bothered’ by traditional TV commercials as by online video advertising. One in four respondents (23 per cent) say they are ‘extremely bothered’ by traditional TV advertising compared to the one in eight respondents (12 per cent) who felt the same about online video advertising.
|
|
Read more...
|
|
Apple launches HTTP Live Streaming standard in iPhone 3.0 |
|
Written by Administrator
|
|
Thursday, July 09, 2009 - 08:38 AM EDT "One of the more overlooked features of the new iPhone 3.0 is support for a new open standard for live video streaming over HTTP, which promises to open up standards-based video broadcasting to a wide audience while giving mobile users an optimized picture as they roam between WiFi and mobile networks," .
"For the last decade, Apple has been selling QuickTime Streaming Server, which uses an RTSP (Real-Time Streaming Protocol) server to stream live or rebroadcast video feeds to viewers. Apple uses this technology to stream some of its own live events. However, despite offering royalty free streaming and also delivering it as an open source project, QuickTime's RTSP streaming server hasn't gained the traction it was once expected to achieve," McLean reports.
"A large part of this is due to the fact that RTSP traffic is blocked by many firewalls, making it difficult to deliver streams reliably. The audio and video conferencing used by iChat also relies on RTSP, causing some users frustrating problems for the same reason," McLean reports. "Getting RTSP video streaming to work on the iPhone would be even more difficult, as it routinely moves between mobile and WiFi networks."
McLean reports, "Apple attempted to solve the RTSP problem long ago in QuickTime Streaming Server by creating an option to bundle up RTSP streaming video traffic into HTTP packets, which appear identical to standard web traffic and therefore are permitted through most firewalls. This involves a extra layer of overhead however, resulting in a greater demand for bandwidth. For the iPhone, Apple decided to pursue a different strategy, which it calls HTTP Live Streaming."
|
|
Broadcasting video live on Facebook |
|
Facebook members can now broadcast live streaming video of themselves, their pets or whatever they chose thanks to a new application just launched by Justin.tv. The online video service released its "Live by Justin.tv" app this week night and had several hundred in the first two or three minutes, said Evan Solomon, Justin.tv's vice president of marketing. Once Facebook members register for the free app, it just takes a web cam and an Internet connection to start broadcasting a feed or to watch other Live By Justin.tv users who are online. |
|
Read more...
|
|
|
Adobe Flash 10 Headed To Smartphone Platforms In October |
|
Written by Administrator
|
|
Exciting times for mobile video. With full support for Flash on mobile devices, Adobe will certainly cement themselves as a market leaders. Now, if only Apple would get onboard with Flash!!
|
|
Read more...
|
|
Bits on the Run - Video CMS Service - Review |
|
If you're looking for a video CMS and are considering some like Brightcove, Ooyala, or Kaltura, you might want to consider Bits on the Run, by the people who brought you the JW Player. I was recently introduced to this product and signed up for a free trial account. I have to tell you, for what it is, it's a great application that has huge potential. Especially considering it's mostly open to API and works with the JW Player which is one of the most flexible and supported Flash players out there. It does have it's short comings, which I'll outline, but the pro's certainly out weigh the cons. The Bits on the Run video CMS is a great way to organize, encode and display your video assets. You upload videos, create play lists, create players, and using simple embed codes, publish your players on your site. It can easily integrate with most CMS as well and even if your CMS isn't one that is supported, hey it's just an embed code, you can handle that! It's easy to customize the player as well by adding custom FlashVars in. It supports all JW Player plugins and skins as well. If you didn't know, Long Tail Video integrates with the JW Player which brings easy to implement pre-roll, mid-roll/underlay, and post-roll advertisements into your videos. There's no minimum traffic requirement and if you're using Bits on the Run, it's easy to add those advertisements to your videos. (see my demonstration player below). |
|
Read more...
|
|
A New Product That Reduces the Size of Microsoft Silverlight Applications Up to 70% |
ComponentOne XapOptimizer Shrinks the Size of Silverlight Applications and Secures Code
PITTSBURGH, June 18 /PRNewswire/ -- With the release of Microsoft Silverlight, Microsoft introduced a new and exciting way to create cutting edge rich Internet applications (RIAs). The size of these applications developed by Silverlight users influences the download time and consumption of network resources. In response to the call for faster download and conservation of resources, ComponentOne, a leading component vendor in the Microsoft Visual Studio Industry Partner program, announced the release of ComponentOne XapOptimizer. XapOptimizer is a stand-alone utility that reduces the size of XAP files by removing unused classes and XAML resources.
|
|
Read more...
|
|
|
|
|
<< Start < Prev 1 2 3 Next > End >>
|
|
Page 1 of 3 |
